While podcasting has been around for quite some time, it is still an underutilized marketing and outreach method for blog owners. Audio podcasts are increasingly easy to do with new economical microphones hitting the market in 2018. More attention is currently on video podcasts, but our experts predict that the audio podcasts sector will continue to experience growth and popularity.
When you hear a business refer to its “Youtube Channel” they are talking, essentially, about a video podcast. For some it’s a collection of different videos, but the most effective video podcasts will have focus and maintain a niche theme and identity.